LinkedIn is the world’s largest and most trustworthy database of professionals, which must be leveraged by businesses to generate hot leads, sell products/services, recruit employees and foster meaningful relationships.

Leveraging the power of LinkedIn to grow and scale businesses is the need of the hour.

Realizing this need, we created LinkHelp, a tool that enables its users to harness the power of LinkedIn and provides features such as audience creation, send connection invites, send messages, endorse connections, and many more.

All a user needs to do is - input the data, set up filters, trigger the marketing campaign, and watch the business grow. LinkHelp runs your marketing campaigns in the background, while you take care of other important tasks.

In this blog, we break down each LinkHelp filter and share its usage in-depth.

A typical combination of filters will look something like the below image. These filters can be used individually or in conjunction with others.

Let's now explore these filters individually and define their functionality.

Search

The search field is equivalent to the default  LinkedIn search bar. You can use this filter to search people based on their name, location, designation, companies, etc. 

Eg -  Entering “Marketing Manager” on the search bar will fetch multiple people profiles with the Job Title - Marketing Manager.

Note:‍

• Keep the search field blank, if you don’t want to use this filter
• You can run a Boolean search by combining keywords with operators like AND, NOT, OR, (Parenthesis), and “Quotes”  on your search
• Use NOT, AND, or OR operators in the uppercase

The order of precedence for Boolean operators is - Quotes [“”], Parenthesis [()], NOT, AND, OR.

Eg -  The search VP NOT (assistant OR SVP) will fetch the profiles who have "VP" in the job title, but exclude assistant or SVPs

Profile Language

This filter is used to segment the LinkedIn profiles based on the profile language. For instance - Selecting the English language will enable the tool to search LinkedIn accounts with English as the profile language while rejecting the accounts with other profile languages. You can select multiple profile languages at the same time.

Keywords

This filter is used when the user is looking for precise targeting. You can either use all the fields to target a specific person, or a single field to target a common group. For instance, If you want to target people with the same first name, you can use the first name field while keeping the rest blank. The results will fetch multiple people with the same first name.  You can even target a specific person after filling all the required fields.

Connections of 

This filter is used when you want to target mutual connections of a specific LinkedIn connection/friend. Input your connection’s/friend’s name in this filter, and target the connections of your connection/friend.

Locations

Use this filter to target LinkedIn profiles from different geographic locations. You can target people across different countries and states. 

Current Companies

This filter is used when you want to target current employees of a company. You can also use this filter to collectively target employees of different companies. 

Past Companies

This filter is used when you want to target ex-employees of a company. You can also use this filter to collectively target ex-employees of different companies.

Industries

This filter is used when you want to target people within an industry. You can also use this filter to collectively target people from different industries.

School

This filter is used to target students from different schools, colleges, and universities. You can add multiple schools at the same time.

Connections

This filter helps to target 1st-degree connections, 2nd-degree connections, 3rd-degree connections, and different combinations within them.

Positive Keywords

This filter is used to target people using a keyword or combination of keywords separated by commas. The filter will search the entered keywords in the user’s profile title and the name. Remember, keywords are not case-sensitive.

Negative Keywords

This filter is used to exclude people from target lists using a keyword or combination of keywords separated by commas. The filter will search the entered keywords in the user’s profile title and the name, thereby excluding the match from the target lists. Also, keywords are not case-sensitive.

Start Position

It is a pointer that refers to the number of completed actions. The starting number of the pointer is 0, but as soon as the action starts, the number in the start position increases which helps the user understand the total number of completed actions. 

Total

This filter represents the total number of actions the feature will do in a single run. You can use this filter to raise or limit the number of actions the feature does in a single run, to either meet your business needs or respect the LinkedIn restriction limits. 

Delay

This allows you to have a delay, in seconds, after every action. The delay filter also enables the tool to simulate human behavior. The more the delay between two actions, the safer the LinkedIn automation. 

These are the most commonly used filters that users employ during setting up their marketing campaigns.

Refer to this link to see the output of these filters and how different features employ these filters and achieve extraordinary results.

Reach out to us at hello@linkhelp.io for more information.